What are the parts & problems of the local business experience?
Interviews / 9 local business owners
Business cycle = 6 phases of activity x 3 core motivations
Recurring causes of friction
1. Limited access to reusable knowledge about industry (vendors, manufacturers, etc.)
2. A lot of repetitive work in receiving orders from customers
3. Unable to extract business insight from data
4. No support for business logistics and operation
5. Creative fatigue from having to think of the next product
6. Unsure of their own business decision-making instincts
2. A lot of repetitive work in receiving orders from customers
3. Unable to extract business insight from data
4. No support for business logistics and operation
5. Creative fatigue from having to think of the next product
6. Unsure of their own business decision-making instincts
Biggest problem areasｘaffecting all 9 interviewees
How might we fill these gaps?
How might we integrate these features coherently?
How might we make this product more useful?
Baked the information architecture into a Notion template
Dashboard to communicate with cofounders, similar businesses and frequent customers
Reuse and review vendors used previously
Lollypop Design Studio
Supervised by
Sr. Designer Rishikesh Arolkar
Role
Research / Design / Testing
June – August 2021
Supervised by
Sr. Designer Rishikesh Arolkar
Role
Research / Design / Testing
June – August 2021
