Absorbing the client's business context and open-ended interest in the space of online local businesses from the project brief

Exploratory interviews with local business owners to understand their operations, motivations and perceptions.

Consolidated insights as behaviour maps of 3 core archetypes experiencing the same operational phases differently

Extracted a comprehensive view of problems from the behaviour maps to frame a core problem statement & product direction

Re-approached behaviour maps in terms of UX flows & action-centered design to identify UX opportunities

Designed a notion template as a concierge MVP experiment, ran a facebook ad to find test participants and then iterated on the design concept based on user insights

Baked insights and design ideas into of a platform-agnostic information architecture.