Researched, designed and MVP tested a product concept proposal for a prospective client interested in targeting online local businesses.
Mentor Rishikesh Arolkar
UX research intern,
Lollypop Design Studio
Lollypop Design Studio
Week I - IV
Problem setting
Exploratory interviews with local business owners to understand their operations, motivations and perceptions.
Understood insights as behaviour maps of 3 core archetypes experiencing the same operational phases differently
Comprehensive view of key problems from the behaviour maps
Week V - VIII
Design & testing
Re-approached behaviour maps in terms of UX actions to identify UX opportunities
Designed a notion template as a concierge MVP experiment, ran a facebook ad to find test participants and then iterated on the design concept based on user insights
Baked into an information architecture.
